Collectibles have always thrived on passion and community, but in 2025, there’s a new force shaping the market: viral media. From TikTok challenges to YouTube unboxings, the next big collectible craze is often born not in a boardroom but in a fan’s living room—and spreads at lightning speed across social platforms.
According to Vogue Business in their piece “Labubu, Jellycats and Crybaby: Why are toys going viral in 2025?”, the latest waves of toy phenomena are powered by TikTok trends, Instagram aesthetics, and fan-driven storytelling. What once took years to build can now explode overnight with a single viral clip.
The Rise of Viral Collectibles
Some examples highlight this transformation:
- Labubu & Pop Mart Blind Boxes: What began as niche collectibles became global obsessions after unboxing videos went viral on TikTok. Fans now chase “blind box” drops the same way sneakerheads line up for limited editions. (Read more on Pop Mart’s blind box culture on Wikipedia)
- Jellycats Plush Craze: These quirky, soft toys became a TikTok sensation, with influencers showcasing their collections and sparking worldwide demand.
- Crybaby Dolls: Once obscure, they turned into a viral trend thanks to fan challenges and influencer-driven skits on Instagram Reels.
It’s not just about the item—it’s about the experience of discovery, sharing, and being part of a cultural wave.
How Social Platforms Drive Collectibles Popularity
Social media platforms now act as accelerators for collectibles culture:
- TikTok fuels short, punchy unboxings and “blind bag challenges.”
- Instagram showcases aesthetic photo grids and themed collections.
- YouTube offers long-form reviews, haul videos, and community stories.
Collectors aren’t just buyers anymore—they’re creators, performers, and influencers. The line between consumer and promoter is blurring, giving anyone the power to start the next big trend.
Fan-Driven Stories: From Private Collections to Public Fame
The magic of collectibles has always been storytelling, and social platforms amplify that storytelling for millions. Some of the most powerful trends come from:
- Unboxing videos that create excitement and anticipation.
- “Collection tours” where fans show off entire shelves or rooms.
- Challenges like “Show your rarest find” or “One collectible a day.”
These formats fuel virality while keeping the collector community engaged and active.
How MPC Helps You Ride the Viral Wave 🌊
At MPC (My Premium Collection), we’re building the platform that helps collectors not only showcase their treasures but also make them go viral. Here’s how we support you:
✨ Photo & Video Rich Listings – Upload high-quality images and short clips so your collectible stands out.
✨ Social Sharing Integration – Share your items directly to TikTok, Instagram, and Facebook to amplify your reach.
✨ Featured Item Slots – Sellers can spotlight their most unique pieces for maximum visibility.
✨ User Galleries – Build your collection profile into a social hub that others can follow, like, and comment on.
✨ Marketing Tie-Ups & Challenges – Join seasonal contests such as “Best Unboxing” or “Most Liked Collectible” for prizes and visibility.
By giving sellers tools designed for a viral-first world, MPC helps you move beyond being a hidden collector to becoming a community influencer.
The Collectibles Market Is Going Social—Are You?
Social and viral media aren’t just reshaping collectibles culture; they’re rewriting the rules of the market. Collectors who adapt—by embracing video, visuals, and community engagement—are the ones whose items will gain the most value and exposure.
At MPC, our mission is to empower you with the tools to showcase, share, and shine. Whether you’re hunting rare finds, building your collection, or selling to a global audience, MPC is where collectibles meet culture.
👉 Don’t just collect. Go viral.
Sign up today at MyPremiumCollection.com and join the future of collectibles.