Collecting isn’t just about coins, stamps, or vintage baseball cards anymore. In 2025, a new wave of collectibles has taken the world by storm, and it’s fueled by nostalgia, fashion, and the power of social media virality. Enter the kidult toy phenomenon—where adults unapologetically embrace playful collectibles like Labubu, Jellycat, and Crybaby, often through the addictive format of blind-box toys.
The Rise of the Kidult Craze
The term kidult (kids + adult) captures a cultural shift where grown-ups are reclaiming childhood joys. What once lived in the toy aisle is now a status symbol on TikTok feeds and fashion accessories in streetwear culture.
- Labubu, a mischievous creature from POP MART, has reached cult status in Asia and beyond, with resale prices soaring online.
- Jellycat plushies, especially quirky designs like the Amuseable Avocado, have transformed into lifestyle collectibles, blending cuteness with Instagram aesthetics.
- Crybaby and other blind-box figurines have turned shopping into a game of chance, creating thrill and anticipation similar to trading cards of the 90s.
🎥 Platforms like TikTok are full of unboxing videos where creators reveal their mystery figures, fueling viral waves that send demand skyrocketing overnight.
Why These Toys Are Trending
- Nostalgia with a Twist
Adults who grew up with Tamagotchis, Pokémon, and Beanie Babies now see blind-box toys as a natural evolution—except this time, they have disposable income to indulge.
- Fashion Meets Collecting
Jellycats aren’t just toys; they’re photographed with luxury handbags, styled in streetwear shoots, and even featured in Vogue Business reports. Collecting is now part of personal branding.
- Social Media Power
TikTok and Instagram amplify trends overnight. A single celebrity endorsement or viral unboxing video can turn a $10 toy into a $200 must-have.
- Resale Buzz
With scarcity baked into blind-box mechanics, collectors trade doubles and chase limited editions, creating a thriving resale ecosystem on marketplaces worldwide.
The Blind-Box Effect
The blind-box model—where you buy without knowing which character you’ll get—has become a global phenomenon. It taps into:
- 🎲 Surprise and chance: Each purchase feels like a mini lottery.
- 🤝 Community interaction: Swapping doubles builds connections among collectors.
- 💸 Market scarcity: Limited editions fuel FOMO (fear of missing out), driving up resale values.
It’s not just a toy—it’s an experience economy.
MPC: Where Trend Meets Collecting
At My Premium Collection (MPC), we recognize that toy collecting is no longer niche—it’s mainstream, cultural, and fast-moving. That’s why MPC is built to give collectors an edge:
- 🕒 Timely Drops – Get alerts when the latest Labubu or Jellycat hit the market.
- ✅ Authentication – No more guessing if your collectible is genuine.
- 🌍 Community Validation – Connect with fellow collectors for swaps, trades, and discussions.
- 🔮 Trend Forecasting – Stay ahead by knowing which collectible wave is coming next.
Whether you’re a veteran collector or just entering the blind-box world, MPC ensures you’re always in the loop, ahead of the curve, and part of a community that understands the thrill.
✨ The kidult toy boom is more than a passing fad—it’s a cultural movement blending nostalgia, creativity, and connection. And with MPC, you’ll never miss the next big drop.